Subscribe History and development of hyper-casual games Get the latest marketing news and expert insights delivered to your inbox Monetization modelĭue to their simple gameplay, hyper-casual games rely heavily or even exclusively on in-app advertising (IAA) as a revenue stream. This is because hyper-casual games are based on a mechanic and not a plot, making the conceptualization and prototyping stages much simpler and shorter. Unlike other genres where a new game can take months to develop, hyper-casual games can be created and launched in a matter of days. Easy to developĭue to their simple design and mechanics, hyper-casual games are easy to develop and launch. As a game developer, if you notice that engagement is dropping then you can cross-promote and direct users towards your new game. Don’t despair, because their simplicity also means users can move on to the next game with ease. The flip side of the simplicity is that hyper-casual games do tend to have a shorter shelf life than other genres. The short and simple game mechanics mean you want to play them over and over again. Hyper-casual games are not only instantly playable, but infinitely replayable. Hyper-casual games can be played while you’re on the train to work or even while watching TV, and are designed to help the user switch off. Minimalist design means a user has to invest very little effort to get going. The mechanics are also basic and there aren’t a lot of bells and whistles - no fancy controllers, elements, or complicated menus to get to grips with. The user interface of a hyper-casual game is simple and minimalist. The user is immediately immersed in the game and can follow the flow of the game in seconds. Hyper-casual games require little or no tutorial, meaning they’re instantly playable. There are a number of key ingredients that make up their secret sauce for success – let’s take a look at the recipe. Hyper-casual games are simple in mechanics, design, and concept. In short, everything you need to know about hyper-casual games.Īre you ready? Set? Let’s go! What are hyper-casual games? In this blog we’ll discuss these key characteristics and various game mechanics, as well as global trends, monetization methods, marketing challenges, and best practices. Let’s just say that phrases like keep it simple stupid and less is more carry plenty of weight here. ![]() And while numbers dipped slightly in 2022, hyper-casual was still the top gaming genre.īut what is it about hyper-casual games that enables such impressive growth? What’s the magic ingredient that helps these games scale? Hyper-casual games have been booming in recent years: in 2021, they made up 50% of total game downloads, and over a third of the top 100 game downloads globally.
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